2026 #SupportSAKE Photo Contest

Official Rules

Last updated: 2026.09.08

NO PURCHASE OR ALCOHOL PURCHASE OR CONSUMPTION NECESSARY TO ENTER OR WIN. A PURCHASE OR CONSUMPTION OF ALCOHOL WILL NOT INCREASE YOUR CHANCES OF WINNING.

VOID WHERE PROHIBITED BY LAW

1. Sponsor

The 2026 #SupportSAKE Photo Contest (the “Contest”) is sponsored by Exa Innovation Studio, Inc. (“Sponsor”), with support from All Nippon Airways, Co., Ltd. (“ANA”)as the provider of the Grand Prize, in addition to other participating prize partners (“Partners”).

2. Eligibility

The Contest is open to legal residents of the 50 United States and the District of Columbia who (i) are 21 years of age or older at the time of entry, (ii) have a verified address in the U.S. that is not a P.O. Box or military address, and (iii) are either a member of Instagram or enroll as a member of Instagram at time of entry.

Employees, officers, directors, and representatives of Sponsor, ANA, the Partners and each of their respective affiliates, subsidiaries, parent companies, joint venture companies, advertising and promotional agencies, and immediate family members or members of their households (including children, siblings and persons living in the same household) are not eligible to participate.

Additional eligibility restrictions may apply as required by applicable law.

3. Contest Period

The Contest begins on September 9, 2026 at 12:00pm Pacific Time (“PT”) and ends on October18, 2026 at 12:00pm PT(the “Contest Period”).

Entries submitted before or after the Contest Period are not eligible.

4. How to Enter

To enter, during the Contest Period:

A. Follow @supportsake on Instagram;

B. Post a Photo, Reel, or Story which features sake and your “Kanpai With Sake” moment (i.e., enjoying sake through a toast); and

C. Tag @supportsake and include both #KanpaiWithSake & #SupportSAKEcontest in the caption.

Your Instagram account must be public at the time of entry and remain public for the Contest Period for the entry to be veriﬁed and entered.

No purchase or consumption of alcoholic beverages is required to enter or win a prize in the Contest.

Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, does not comply with these Oﬃcial Rules or the theme of the Contest. See additional Entry Conditions set forth below in Section 6.

5. Prizes

The Contest will oﬀer multiple prizes consisting of one (1) Grand Prizeand six (6) Sweepstakes Prizes. No alcoholic beverage is included as part of any of the prizes awarded in this Contest. Each winner is awarded only one (1) prize.

Grand Prize

One (1) Grand Prize:

One (1) winner will win round-trip economy class air transportation on ANA for one (1) from the U.S. ANA gateway airport nearest the winner’s residence to Tokyo, Japan, either Narita or Haneda airport (“ANA Ticket”).

Approximate Retail Value (“ARV”): $1,500. ARV of the ANA Ticket will vary based on the ANA U.S. gateway airport and airfare fluctuations. The Grand Prize winner will be notified of the ARV at time of ticketing.

The Grand Prize winner is responsible for the transportation arrangements and costs to/from the nearest ANA gateway airport and place of departure/return.

Automatic Entry in Sweepstakes:

In addition to submission for the Grand Prize, each entry that meets the Entry requirements and is not disqualified will be automatically entered for the random drawing of the Sweepstakes Prizes. However, any entrant selected as a Grand Prize winner will not be eligible to win a Sweepstakes Prize.

Sweepstakes Prizes

Six (6) randomly chosen winners will be selected, each to receive one of the following Sweepstakes Prizes at random:

Sake School of America Course and Certification. One (1) winner will be awarded a choice of taking either the Sake Advisor certification course or the Shochu Advisor certification course (ARV: $475). The prize does not include sake or any other form of alcohol. Notice: the course is offered online. The prize is valid for one year from the date the prize is awarded.
Sake Custom Digital Artwork. One (1) winner will be awarded a custom artwork of the winner’s favorite sake, hand painted in watercolor and then digitized by Sunflower Sake (ARV: $150). The prize is available for arrangement by the winner for one year from the date the prize is awarded.
Nova Brewing Co. – Special Sakagura Tour. One (1) winner will be awarded an exclusively arranged, personally guided tour for one (1) lead by the master brewer of Nova Brewing. This Tour is not normally offered to the public. (ARV: $50). The Tour is in person at 1580 W. San Bernardino Rd., Unit H, Covina, CA 91722. The prize does not include sake or any other form of alcohol and is valid for one year from the date the prize is awarded.
Palate Project Digital Giftcard. Three (3) winners will each be awarded a $50 digital giftcard for Palate Project redeemable on their website at www.palateproject.co for any non-alcohol product available (such as drinkware, snacks or non-alcohol brewery goods) (ARV: $50). Digital giftcard is good for one year from the date the prize is awarded.

All prizes are non-transferable and may not be substituted for cash, except at the Sponsor’s sole discretion or as otherwise required by law.

Winners are responsible for any applicable federal, state, or local taxes and any other expenses associated with acceptance or use of their prizes unless otherwise stated.

The odds of receiving any Sweepstakes prize depend on the number of eligible entries received.

6. Entry Conditions: By entering the Contest, each entrant agrees to the requirements stated herein:

A. No Entry Limit:

There is no entry limit except to the extent each entry must meet the requirements in the Official Rules to be eligible for the Contest.

B. Content Requirements for Photo, Reel or Story posted to Instagram:

Entries must be original content created by the entrant. AI-generated images or other AI-generated content are not eligible.
Entries must not:
have been previously published, exhibited or created by you or another person including but not limited to submission in a previous promotion of any kind, including this Contest;
contain unlawful, obscene, defamatory, threatening, pornographic, hateful, tortious, indecent, disparaging, discriminatory or otherwise contain objectionable content or messages or images inconsistent with the positive image and goodwill which Sponsor wishes to promote;
infringe or violate any third-party copyright, trademark, privacy, publicity, or other intellectual property or other rights, except that entrant has a royalty-free, non-exclusive, single purpose right to use #SupportSake and #KanpaiWithSake for the sole purpose of complying with the Contest entry requirements in order to enter this Contest. (You are not permitted to use #SupportSake or #KanpaiWithSake for any other purpose without the express, prior written permission of Sponsor);
contain content that promotes illegal activity or unsafe conduct;
contain content that violates the alcohol-related requirements set forth in Section C below;
violate any federal, state or local laws or regulations; or
contain content that Sponsor reasonably determines is inconsistent with the #SupportSAKE brand or the purpose of the Contest.
Entrants must have all necessary rights and permissions to submit their entries and to grant the rights described in these Official Rules.

C. Alcohol-Related Content Restrictions:

Because the Contest involves content featuring sake, an alcoholic beverage, all entrants must be 21 years of age or older.

Entries must not:

depict or promote underage drinking;
encourage excessive or irresponsible consumption of alcohol;
encourage drinking and driving or any other unsafe behavior involving alcohol;
depict a person who appears to be intoxicated or impaired;
suggest that alcohol drinking has any specific health benefit; nor
suggest that the consumption of alcohol is necessary to participate in or succeed in the Contest.

Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, violates these requirements or applicable law.

D. Other Terms:

At the request of Sponsor or ANA, each entrant must sign and return in the time specified (1) an affidavit attesting to the truth of the facts in the entry, including attesting that he/she is in fac, the entrant and meets the eligibility requirements, and (2) a liability release and publicity release in the form presented.
Sponsor is not responsible or liable for: lost, illegible, incomplete, mutilated or stolen entries; errors appearing in an entry, within these Official Rules, in any Contest related advertisements, social media posts or on other materials; or other errors of any kind whether mechanical, human, electronic or otherwise.
Entries that are late, illegible, incomplete, damaged, lost, tampered with, forged, misdirected, inaccurate, unintelligible or otherwise not in compliance with these Official Rules will be disqualified.
By entering the Contest, each entrant hereby agrees that Sponsor, ANA and the Partners may use the personal information collected from entrant for the purpose of administering the Contest, fulfilling the prize (if applicable), and providing entrant with information relating to Sponsor or ANA or each of their respective affiliates about each of their respective products, services and promotions. Sponsor and ANA will not sell, share or otherwise disclose an entrant's personal information to a third party, other than to those engaged by Sponsor or ANA to fulfill the above purposes, without the entrant's permission. The personal information will be securely discarded after delivery of the prize to the winner, subject to applicable privacy laws. For more information regarding the collection, use and disclosure of entrant's personal information, please see Sponsor's privacy policy at https://www.supportsake.us/privacy-policy;. see ANA’s privacy policy at http://www.ana.co.jp/wws/privacy/e/ana.html.
All decisions by Sponsor in all matters relating to this Campaign are final and binding on all entrants.

7. Grand Prize Winner Selection and Announcement

One (1) potential Grand Prize winner will be selected from all eligible entries through a judging process conducted by a five-member independent judging panel designated by the Sponsor.

Each judge will evaluate eligible entries based on how well the entry aligns with the #KanpaiWithSake Contest theme, judged based on (i) originality, (ii) technical quality of the photo/video and (iii) capturing the Contest theme using a scoring system awarding points from 1-5 for each criteria which are all weighted equally. The entry receiving the highest total score will be selected as the potential Grand Prize winner.

In the event of a tie, the tied entries will ﬁrst be ranked based on the number of judges who awarded the highest score of ﬁve (5) points for alignment with the #KanpaiWithSake theme. The entry receiving ﬁve (5) points from the greater number of judges will be selected. If a tie remains, the Chair of the judging panel will conduct an additional evaluation of the tied entries using the same judging criterion, and the entry receiving the higher score from the Chair will be selected. No random drawing or chance-based selection will be used to resolve a tie.

The Grand Prize winner will be announced at an offline #SupportSAKE event on November 9, 2026. The winner will also be announced on the @supportsake Instagram account on November 10, 2026.

The potential winner must complete any required veriﬁcation process before being conﬁrmed as the Grand Prize winner.

The potential winner will be initially contacted at their Instagram handle via Instagram DM and must respond to the Sponsor’s DM within fourteen (14) days of notification. The potential winner will also be required to provide Sponsor or ANA with their residential address, telephone number and email address. If a potential winner is determined to be ineligible, fails to respond within fourteen (14) days, or does not comply with these Official Rules, the prize may be forfeited and an alternate winner may be selected through the same judging process and contacted on the same terms set forth herein.

8. Selection of Sweepstakes Prize Winners

On or before November 9, 2026, after the potential Grand Prize winner and alternate winner are selected, six (6) winners (“Sweepstakes Winners”) and six (46 alternate winners will be selected by a random drawing from the remaining eligible entries received during the Contest Period (“Drawing”).

The Sponsor will contact each of the Sweepstakes Winners via Instagram DM at their Instagram handle to request their contact information. If any Sweepstakes Winner fails to respond to the Sponsor within fourteen (14) days of notification or the Sweepstakes prize is returned to Sponsor for any reason, such Sweepstakes Winner shall forfeit the prize and the Sponsor will contact the first selected alternate winner who has not already been awarded a Sweepstakes prize.

Sponsor is not responsible or liable to a potential Sweepstakes Winner for any damage to, delay in receipt of or failure to receive their respective Sweepstakes prize, for any reason. Sponsor makes no warranties or guarantees with regard to any Sweepstakes prize. Any and all guarantees and warrantees for a Sweepstakes prize are subject to the manufacturer’s or provider’s terms and conditions, and the Sweepstakes Winners agree to look solely to said manufacturer/provider for any such warranty or guarantee claim.

9. Content License

By entering the Contest, each entrant grants Sponsor a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, repost, publish, display, edit, adapt, and otherwise use the submitted entry, including any photographs, videos, captions, stories and other materials included in the entry, in connection with the #SupportSAKE program, the Contest, and related promotional, marketing, communications, and internal reporting purposes, in any media or format now known or later developed.

Such uses may include, without limitation, reposting or sharing the entry through Sponsor’s social media accounts, websites, newsletters, and other communications channels, and including the entry in internal or external reports and presentations related to the #SupportSAKE program.

Sponsor may make reasonable edits or adaptations to the entry for formatting, layout, length, accessibility, or other editorial purposes, provided that such edits do not materially misrepresent the entrant or the entry.

Where reasonably practicable, Sponsor will credit the entrant by using the entrant’s Instagram handle or other attribution information associated with the entry when reposting or otherwise publicly displaying the entry.

The entrant will not receive any additional compensation for any use of the entry permitted under these Oﬃcial Rules.

By submitting an entry, the entrant represents and warrants that the entrant owns or otherwise has all necessary rights and permissions to grant the license described above, including any necessary rights from individuals appearing in the entry and any third-party materials incorporated into the entry.

10. Grand Prize Restrictions and Fees Responsibility for Air Ticket

All travel plans for the ANA Ticket must be made through the ANA office designated in the Award Letter sent to the Grand Prize winner.
Reservations for the roundtrip ticket must be ticketed at least fourteen (14) days prior to departure.
Travel departure for the roundtrip ticket may start as soon as 14 days after ANA's receipt of all required documents from the Grand Prize winner, and travel must be completed by Nov. 10, 2027. Roundtrip tickets require minimum stay of three (3) days and a maximum stay of one (1) month.
Travel dates are subject to availability and holiday/blackout dates. All travel requests will be fulfilled based on availability at the time of request.
Grand Prize winner is solely responsible for compliance with all required visa, immigration and customs requirements for travel to and from Japan. No refunds or rescheduling will be made if improper documentation or failure to comply with any of the rules and regulations of the travel provider results in denying boarding or entry, and the ANA Ticket will be forfeited.
All travel costs, including but not limited to transportation, hotel and other costs, incurred by the winner, to/from the nearest ANA U.S. gateway airport and place of departure/return, as well as transportation, hotel and other costs, incurred by the winner, in Japan shall be the sole responsibility of the Grand Prize winner.
Unless expressly stated otherwise, all expenses and applicable taxes or fees associated with the Grand Prize or the use of the prize are not included and will be the sole responsibility of the ANA Ticket winner.
ANA Ticket does not include departure taxes, inspection fees, airport taxes, and luggage fees (if applicable) from and to the selected ANA gateway airport and the Tokyo airport, and such taxes and fees are the responsibility of the Grand Prize winner. Payment for said taxes and fees by the winner shall be paid in U.S. Dollars by credit card.
ANA will determine, in its sole discretion, which ANA ticket office will issue the actual air travel tickets to the winner.
All applicable taxes apply to the ARV, including applicable federal, state, and local taxes. For U.S. citizens and U.S. residents for tax purposes, the Internal Revenue Service (“IRS”) requires ANA to issue and file with the IRS Form 1099-MISC for each recipient of a prize whose value is at least $600. Reporting of any other applicable tax and payment of any applicable tax is the sole responsibility of the Grand Prize winner.
The air travel tickets associated with the ANA Ticket are non-refundable, non-transferable, non-changeable once issued, and may not be used in conjunction with any other competition or offer. Upgrades and mileage credit are not permitted, and tickets have no cash value other than fees paid once ticketed. No refunds or credit changes are allowed. If tickets are lost, stolen or expire prior to use (unless restricted by law), they will not be replaced. Credit for previous purchases is not permitted. All tickets are subject to the vagaries of flight variation, work stoppages, and schedule or route changes.

11. General Conditions

Any inquiries regarding the Contest or the Official Rules shall be made to the Sponsor at hello@eisnetwork.co; any inquiries regarding the Air Ticket should be made via ana_world@ana.co.jp.
By entering this Contest, all entrants agree to be bound by these Official Rules and the decisions of the Sponsor, whose decisions shall be final and binding in all respects on all entrants and cannot be appealed. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
By entering, each entrant agrees and acknowledges that Sponsor, ANA, and the Partners and each of their respective parent companies, affiliates, divisions, subsidiaries and advertising and promotions agencies, and each of their respective employees, officers, shareholders, representatives, directors and agents (collectively, “Releasees”) are not responsible for and shall not be liable for: (i) late, lost, misdirected, mutilated, incomplete, unreadable, inaccurate, garbled or unintelligible entries; (ii) telephone system, facsimile, technical or computer malfunctions, lost connections, disconnections or transmission or other errors of any kind whether mechanical, human, electronic or otherwise relating to or in connection with the Contest including, without limitation, errors which may occur in connection with the administration of the Contest or the processing of entries; (iii) data corruption, theft, destruction, unauthorized access to or alteration of entry or other materials; (iv) any injuries, losses, costs, expenses or damages to person or property of any kind caused, in whole or in part, directly or indirectly, by any prize or resulting from redemption, acceptance, possession, loss or use or misuse of any prize or from participating in the Contest or any Contest related activity; (v) any printing, typographical, administrative, human or technological errors in any material associated with the Contest, or (vi) any notice that is delayed, lost, intercepted or not received by any potential winner for any reason or any delay in receipt of or failure to receive any notification from a potential winner.
By entering the Contest, entrants agree that: (1) any and all disputes, claims, and causes of action arising out of or connected with the Contest, or any prizes awarded, shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out of pocket costs incurred not to exceed One Hundred Dollars ($100.00), including costs associated with entering the Contest, but in no event will attorneys' fees be awarded or recoverable; and (3) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby knowingly and expressly waives all rights to seek, punitive, direct, indirect, incidental and/or consequential damages and/or any other damages, other than actual out of pocket expenses, and/or any and all rights to have damages multiplied or otherwise increased.
In no event will Releasees be responsible or liable for any damages or losses of any kind, arising out of entrant's access to, use of, or downloading from and/or printing material downloaded from Instagram or any other website associated with this Contest (“Website”).
Without limiting the foregoing, everything on any Website is provided “as is” without warranty of any kind, either express or implied, including but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement. Limitations or exclusions of liability for incidental or consequential damages and/or exclusions of implied warranties are subject to all applicable laws and regulations.
Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend this Contest (or any portion of the Contest) should an error, virus, bug, computer problem or other cause or problem corrupt or inhibit the administration, security or proper operation of the Contest and, in such situation, to select the winner from the eligible, non-suspect entries received prior to and/or after the such action or in such manner as deemed fair and appropriate by Sponsor. Sponsor also reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Contest.
Sponsor may prohibit participant from participating in the Contest or winning any prize if, in its sole discretion, it determines participant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair practices or intending to annoy, abuse, threaten or harass any other participants or Sponsor's representatives.
CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH ENTRANT OR ANY OTHER INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
By entering the Contest, each entrant agrees and acknowledges that unless the entrant opts out, Sponsor and any of its designees may, without any limitation or further compensation, use his or her name, nick name, if any, voice, social media handle, biographical data, photograph and/or likeness (“Personal Information”) in any and all media now known or hereinafter devised, throughout the universe and in perpetuity, for the purpose of advertising and promoting the Contest or any other promotion, contest or sweepstakes sponsored by Sponsor or ANA, or ANA’s services and products. By way of example and not limitation, each entrant understands and agrees that if he/she is selected as a winner, his/her Personal Information may be used by Sponsor or ANA to publicly announce a Contest winner on a Website or elsewhere.
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules. The courts of the State of California, County of Los Angeles and the United States District Court for the Southern District of California shall have exclusive jurisdiction of any claim or controversy arising out of or relating to the Contest and these Official Rules.
These Official Rules are applicable only to entrants subject to the laws of the United States, and the Contest is void where prohibited by law.

12. Winners’ Names

For the name of the prize winners, available after November 10, 2026, send a self-addressed, stamped envelope (VT residents need not affix return postage on requests for Official Rules) to: Exa innovation Studio, Inc., 125 Nevada St., El Segundo, CA 90245. Please specify “Winner” of 2026 #SupportSAKE Photo Contest. Requests must be received by December 31, 2026.

13. Instagram Disclaimer

This Contest is in no way sponsored, endorsed, administered by, or associated with, Instagram.

By entering, each entrant releases Instagram from any and all claims arising out of or related to participation in the Contest.

14. Official Rules

A copy of these Official Rules will be available at: https://www.supportsake.us/photo-campaign-2026-policy, through the Contest period and for at least 3 months thereafter.